Clinique du Bled is a brand born between Casablanca and a forgotten VHS tape. A textile project under prescription, somewhere between a local pharmacy and a retro-futuristic dressing room. The kind of place where couscous becomes a cure, and where style is sold in sachets. It's an unashamed homage to my Moroccan origins, to revisited medical aesthetics, and to this joyful obsession with the 80s: its colors, its false promises, its absurd slogans and its neon lights in full swing. No miracle cream here. Just well-measured tote bags, over-the-counter accessories, and a look prescription to be renewed without moderation. Possible side effects: increased charisma, nervous sniggering, and a sudden desire to take it all on. Take a ticket. We'll call you to the counter soon.